IMPRESARIO-Marketing for Newer Generation

12/27/2016

​The Business Administration Department, Female Branch, had once again successfully conducted a poster presentation conference entitled "IMPRESARIO: Marketing for Newer Generation".  It was held at the Multi-Purpose Hall last Thursday, 24th November, 2016 from 9 AM -11 AM. 

This initiative from the department prepares the students for international poster presentation competitions. It was an experiential learning activity that stimulated curiosity and interest.  It also encouraged exploration and integration of concepts, attempting to prepare young minds with a novel way to compete with global arena.

The conference displayed 65 posters, highlighting different areas in the field of Marketing such as in International Business, Buyer Behavior, Sales Management, International Marketing and Principles of Marketing. There was an overwhelming response from the students and faculty members.