Degree Plan

Career Opportunities

Graduates of the program will be well positioned to take advantage of various career opportunities in different organizations such as industry, banking, transportation, hospitality, telecommunications, retail and insurance services. Based on the selected concentration, the following are some areas of potential employment:

  1. Quality management:
  • Quality planning,
  • Quality control,
  • Quality assurance, and
  • Total quality management
  1. Operations management:
  • Production planning and control,
  • Materials and inventory management,
  • Contracts management, and
  • Project management.
  1. Marketing management:
  • Marketing research,
  • Advertising,
  • Sales,
  • Product design and planning, and
  • New product development.
  1. Human resource management:
  • Recruitment,
  • Payroll,
  • Human resource developing management, and
  • Training development.
  1. Financial management:
  • Financial analysis,
  • Financial planning and control,
  • Investment management,
  • Credit management, and
  • Financial consulting

6. Accounting:

  • Accountant assistance,
  • Budget analysis,
  • Cost accounting analysis,
  • Asset management, and
  • Auditing.
First Year, 1st Semester (1) (Preparatory) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
ENGL 001English I1558-
CS 001Introduction to Information Technology132-
MATH 011Mathematics I404-
GS 021College Study Skills021-

GS 031

GS 041

Physical Education I (Male)

Health Education I (Female)

0/12/11-
TOTAL 520/2112/1116

 

First Year, 2nd Semester (2) (Preparatory) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
ENGL 002English II1558ENGL 001
CS 002Introduction to Computer Applications132CS 001
MATH 012Mathematics II404MATH 011
SCI 051Physical Sciences132-
TOTAL 4211116

Total credit hours required in the Preparatory Program: 32

Note: In place of the above preparatory science stream, students of the following preparatory art stream can also join this Bachelor program:

First Year, 1st Semester (1) (Preparatory) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
ENGL 001English I1558-
CS 001Introduction to Information Technology132-
ENGL 003Communication Skills404-
GS 021College Study Skills021-
TOTAL 4201015

 

First Year, 2nd Semester (2) (Preparatory) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
ENGL 002English II1558ENGL 001
CS 002Introduction to Computer Applications132CS 001
MATH 010Foundation Mathematics404-

GS 031

GS 041

Physical Education I (Male)

Health Education I (Female)

0/12/11-
TOTAL 420/2110/915

Total credit hours required in the Preparatory Program: 30

Second Year, 1st Semester (3) (Freshman) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
MIS 102Principles of MIS303CS 002
BUS 101Principles of Management303-
MATH 113Math for Management I303MATH 012 or MATH 010
ENGL 117English Composition I303ENGL 002
BUS 151Microeconomics303-
GS 171Belief and its Consequences202-
TOTAL 617317

 

Second Year, 2nd Semester (4) (Freshman) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
BUS 112Human Resource Management303BUS 101
MATH 117Statistical Methods for Management I233MATH 113
ENGL 118English Composition II303ENGL 117
BUS 121Accounting I233

CS 002

MATH 113

BUS 152Macroeconomics303BUS 151
GS 161Arabic Practical Grammar202-
TOTAL 615617

 

Third Year, 1st Semester (5) (Sophomore) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
MATH 118Statistical Methods for Management II233MATH 117
BUS 231Principles of Marketing303

BUS 101

BUS 152

BUS 222Accounting II233BUS 121
BUS 241Operations Management303MATH 117
BUS 243Total Quality Management303BUS 101
GS 272

Professional Ethics

 

202GS 171
Total: 615617

 

Third Year, 2nd Semester (6) (Sophomore) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req

GS 132

GS 142

Physical Education II (Male)

Health Education II (Female)

0/1

 

2/1

 

1

 

GS 031

GS 041

BUS 223Financial Management303

BUS 222

BUS 152

BUS 224Cost Accounting303BUS 222
BUS 232Marketing Research303

BUS 231

MATH 118

BUS 242Operations Research303BUS 241
BUS 261Business Communication303ENGL 118
GS 262Arabic Professional Writing 202GS 161
TOTAL 717/182/118

 

Fourth Year, 1st Semester (7) (Junior) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
BUS 283Industrial Psychology303-
BUS 305Legal Environment303-
BUS 325Investment303BUS 223
BUS 333Buyer Behavior303BUS 231
BUS 344Project Management303

BUS 101

BUS 223

BUS 321Business Research Methods303BUS 101 MATH 118
TOTAL 618018

 

Fourth Year, 2nd Semester (8) (Junior) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req

GS 233

GS 243

Physical Education III (Male)

Health Education III (Female)

0/12/11

GS 132

GS 142

BUS 313Organizational Behavior and Design303BUS 101
BUS 314Human Resource Planning and Development303BUS 112
GS 363Arabic Communication Skills202GS 262
GS 373Human Rights in Islam202GS 272
BUS XXXElective I303BUS XXX
BUS XXXElective II303BUS XXX
TOTAL 716/172/117

 

Fifth Year, 1st Semester (9) (Senior) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
BUS 434International Marketing303BUS 231
BUS 411Strategic Management303

BUS 223

BUS 231

BUS 412International Business303

BUS 223

BUS 231

BUS 431Project Feasibility Analysis303

BUS 223

BUS 231

BUS XXXElective III303BUS XXX
TOTAL 515015

 

Fifth Year, 2nd Semester (10) (Senior) ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req

BUS 491

BUS 495

Field Training /

Senior Project

0406Senior Standing
TOTAL 10406

*Filed training should be the first destination of students.

**Students who encounter obstacles to be placed in a workplace are directed to do a senior project instead.

Note: The program of Business Administration is m​ore focused on the main three concentration areas (Quality and Operations Management, Accounting and Finance, and Marketing). The degree plan is designed to allow students to select three courses from one of these concentrations in addition to the compulsory courses covered during the major. The total credit hours must amount to a minimum of21 in any chosen area.

Elective Courses ​ ​ ​ ​ ​
Course CodeCourse TitleLecLabCreditPre-req
BUS 335Sales Management303BUS 231
BUS 337Integrated Marketing Communication303BUS 231
BUS 338Marketing Channels303BUS 231
BUS 345Production Planning and Control303

BUS 241

BUS 242

BUS 346Quality Systems303BUS 243
BUS 347 Service Quality 303BUS 243
BUS 348Supply Chain Management303

BUS 241

BUS 243

BUS 426Financial Institutions303BUS 223
BUS 427Auditing303BUS 224
BUS 428Managerial Accounting303BUS 222
BUS 430Intermediate Accounting303BUS 222
BUS 429Security Analysis and Portfolio Management303BUS 325
TOTAL 12360
  • A student MUST select THREE (3) courses from the above.
Total credit hours required in the Degree Program:125

   

 

Course Descriptions

College Requirements

ENGL 001 English I (15-5-8) Prerequisite: None

This is an integrated high-beginning level English course including instruction in Reading, Writing, Listening/Speaking and Grammar. This course is designed to improve students' overall ability in the above-mentioned skills. Emphasis is given to class activities and practices geared toward the development of comprehension as well as fluency, immersing students in authentic language used in everyday situations and purposes related to work, social life and leisure.

ENGL 002 English II (15-5-8)Prerequisite: ENGL 001

This is a continuation of ENGL 001 with an emphasis on a mastery of the materials introduced in English 001, namely in Reading, Writing, Listening/Speaking and Grammar. This course is designed to enable students to feel comfortable in the use of the English language in the academic community.

ENGL 003Communication Skills(4-0-4)Prerequisite: None

This is the introductory course for the Communications segment of the program. It consists of oral communications components including conversational discourse to improve pronunciation, comprehension and listening skills as well as to teach accuracy and fluency. Grammar, reading, oral and vocabulary components are parts of the course.

ENGL 117English Composition I(3-0-3)Prerequisite: ENGL 002

The course provides pre-composition practice from sentence to paragraph. It also develops basic skills in using the library.

ENGL 118English Composition II(3-0-3)Prerequisite: ENGL 117

It is a continuation of course ENGL 117. The course provides writing practice from paragraph to essay. It also offers practice in letter and concise writing and handles common errors in mechanics and style.

MATH 010Foundation Mathematics(4-0-4)Prerequisite: None

This theoretical course is designed to provide basic mathematics skills required for business courses. The topics to be covered include: linear equations and inequalities, systems of linear equations, matrices, elementary introduction to linear programming, counting techniques, permutations and combinations and topics in the mathematics of finance and introduction to statistics.

MATH 011 Mathematics I (4-0-4)Prerequisite: None

This course is mainly a theoretical course. It is designed to provide basic and fundamental knowledge of math concepts that is required in further study courses. The topics include: Real numbers, integral exponents and scientific notation, polynomials and their operations, rational functions, radicals, complex numbers, equations and inequalities in one variable, linear & quadratic equations, non-linear inequalities in one variable, linear & quadratic functions and their graphs, synthetic division, fundamental theorem of algebra and graphs of polynomial and rational functions. The students may work on computers using the provided software for enhancement of the different math topics of the course.

MATH 012Mathematics II(4-0-4)Prerequisite:MATH 011

This course is mainly a theoretical course. It is designed to build a strong base in algebra and trigonometry that is needed for further courses. The topics include: Exponential and logarithmic functions and their equations, trigonometric functions of any angle, fundamental properties of sine and cosine graphs, trigonometric identities, trigonometric equations and inverse trigonometric functions, systems of linear equations in two and three variables, matrices and determinants, solving linear systems by matrix and determinant methods. The students may work on computers using the provided software for enhancement of the different math topics of the course.

GS 031 Physical Education I (0-2-1) Prerequisite: None

This practical course aims at maintaining students' fitness through developing practical skills in a number of sports including physical fitness, football and tennis.

GS 132 Physical Education II (0-2-1)Prerequisite: GS 031

This practical course aims at maintaining students' fitness through developing practical skills in a number of sports including volleyball, swimming and table tennis.

GS 233 Physical Education III (0-2-1) Prerequisite: GS 132

This practical course aims at maintaining students' fitness through developing practical skills in a number of sports including basketball and badminton and handball

GS 041 Health Education I (1-1-1) Prerequisite: None

The course aims to introduce female students to health, physical activity and fitness as important components to quality filled life. It discusses the importance and components of a fitness program with its principles and activities. Nutrition/diet programs, body fats and body weight are discussed with their effect on health.

GS 142 Health Education II (1-1-1) Prerequisite: GS 041

The course introduces female students with the human body's major systems focusing on diseases and illnesses most pertinent to women and resulting in their mortality and disability. The course provides female students with basic training for dealing with non-life-threatening and life-threatening emergencies at home, at work, in the family and elsewhere, and in their rules as mothers, wives, and colleagues. This includes First Aids, and Cardio Pulmonary Resistance (CPR) , Types of Infection, community common diseases including hypertension, diabetes, osteoporosis, and breast cancer.

GS 243 Health Education III (1-1-1) Prerequisite: GS 142

Examines current and historical influences on women's health throughout the life span. Anthropological, epidemiological, sociological, and political factors relating to specific health issues are presented. In addition to gender, the variables of race and class are examined as they affect women's health.

GS 021 College Study Skills (0-2-1)Prerequisite: None

This is a preparatory year course aimed at addressing issues facing new students on transferring from the secondary to further college education. Skills gained during this course include motivation, time management, effective participation and note writing in lectures, and preparing for exams.

CS 001 Introduction to Information Technology (1-3-2) Prerequisite: None

The students will be introduced to the main areas of Information Technology and the impact of Information Technology on society. Students will also be introduced to the main concepts and operations of a PC as well as key skills in working in a Windows-­based environment and word processing. The Students will also be introduced to the general concepts of networks, Internet and intranet.

CS 002Introduction to Computer Applications(1-3-2)Prerequisite: CS 001

This course will provide the students with the necessary IT key skills that will help in the course of their study. They will have hands-on experience in using a productivity tool and acquire some skills in Spreadsheets, Databases and Presentation.

GS 161Arabic Practical Grammar(2-0-2)Prerequisite: None

Selection of aspects of Arabic grammar essential for written and spoken communication in everyday life with emphasis on correct grammar usage.

GS 262Arabic Professional Writing(2-0-2)Prerequisite: GS 161

Characteristics and types of formal writing: reports; scientific research; summaries; forms; resume; evaluations and minutes of meetings.

GS 363 Arabic Communication Skills(2-0-2)Prerequisite: GS 262

Promoting interactive skills and techniques for social, academic and professional life: dialogue; presentations; persuasion and developing a positive approach.

GS 171 Beliefs and its Consequences(2-0-2)Prerequisite: None

The roots of the true faith. Special characteristics of Islamic faith. The Islamic view of the universe, mankind and life. Means for enrichment of life and beliefs.

GS 272Professional Ethics(2-02)Prerequisite: GS 171

Importance of ethics in Islam and the integration of worship and aspects of professional life. Suitability criteria for employment in Islam. Standards for professional behavior. Employee interaction with others. Application of Islam to professional violations. Saudi Laws and professional behavior.

GS 373 Human Rights in Islam (2-0-2)Prerequisite: GS 272

The dignity of mankind and basic human rights. The Islamic viewpoint of human rights, its distinguishing characteristics, and debates related to this issue.

SCI 051 Physical Sciences(1-3-2)Prerequisite: None

This course is both theoretical and practical and composed of two major components, chemistry and physics. The former part is designed to provide an introductory knowledge for students in chemistry. The course enables students to learn about the atoms and periodic table, elements of chemistry, mixtures, chemical bonding molecular mixing, acids and bases, oxidation reduction and organic compounds with its related subjects such as drugs and plastics. The practical components of the course include laboratory experience to develop the students' ability in experimentation, observation, measurements and also documentation. The physics part, on the other hand, provides students with sufficient understanding and knowledge in Physics, and develops their physics practical skills to meet the requirement of their respective specializations. The main topics include Mechanics, heat, electricity and magnetism, and waves - sound and light.

BUS 261Business Communication(3-0-3)Prerequisite: ENGL118

Principles, techniques, and skills needed to conduct scientific, technical, or business writing. Forms and styles of communication in and among business organizations, business letters, and library research projects and use of business periodicals. Preparation and presentation of oral reports will be covered. Instruction in the writing of reports, letters, and other exercises applicable to a wide range of disciplines and careers. Emphasis on clarity, conciseness, and accuracy of expression. Research techniques, information design, effective use of graphics. Eventually students will produce a properly formatted report, complete with outline and supporting graphic aids.

BUS 283Industrial Psychology(3-0-3) Prerequisite: None

This course is designed to enable the student to understand the fundamentals of human relations, workplace interactions, the forces involved in group dynamics, the importance of psychological testing, counseling and guidance, and interviewing techniques.

BUS 491Field Training(0-40-6) Prerequisite: Senior Standing

A continuous period of full semester is spent in a selected work place relating to the field of study. This field internship is intended to provide students with an opportunity to use the knowledge and skills learned in college in an actual work setting. It is intended to be both practical and educational. A final report will be required at the conclusion of the internship.

BUS 495Senior Project(0-40-6)Prerequisite: Senior Standing

Students who encounter obstacles to be placed in a workplace are directed to do a senior project instead. Each student develops and carries out a project relevant to professional goals. The project generally involves background study or research, planning, implementation, evaluation, and preparation of a written report. A departmental senior Project Committee must approve all project proposals and this same committee will receive regular oral and written progress reports. Final results are presented as a paper in a style suitable for publication in a professional journal as well as an oral report in a public symposium. To foster the principle of teamwork, students may be allowed to form small groups to execute the projects jointly. Students meet weekly to discuss their projects and the research experience. The project should be viewed as the culmination of the student's degree program.

 

Mathematics and Statistics

MATH 113Math for Management I(3-0-3)Prerequisite: MATH 012

Linear equations and inequalities. Systems of linear equations, basic material on matrices. Elementary introduction to linear programming. Counting techniques, Permutations and combinations. Probability for finite sample space. Basic concepts in statistics. Topics in the mathematics of finance.

MATH 117Statistical Methods for Management I(2-3-3)Prerequisite:MATH 113

Frequency tables; histogram; measures of central tendency and dispersion; correlations as a descriptive measure; probability theory; sampling; probability descriptions; estimation and confidence intervals; applications for managerial decisions.

MATH 118Statistical Methods for Management II(2-3-3)Prerequisite:MATH 117

Hypothesis testing for means and variances; index numbers and time series; liner simple and multiple regression and correlation analysis; the chi-squared and F distributions and their applications.

 

General Business

MIS 102Principles of MIS(3-0-3)Prerequisite: CS 002

A survey of MIS concepts. Information systems for operational, tactical and strategic management in the various functions of an organization. Overview of end-user computing

BUS 101 Principles of Management (3-0-3)Prerequisite: None

The basic principles and practices of management in all kinds of enterprise. Such functions as planning, organizing, directing, and controlling are given particular attention. The problems of developing countries including Saudi Arabia are given emphasis.

BUS 112Human Resource Management(3-0-3)Prerequisite:BUS 101

Principles of human resource management. The roles of, and techniques employed by, personnel management and line management in staffing, organizing, motivating, and developing the work-force, labor markets, wages, and salary systems.

BUS 151 Microeconomics (3-0-3)Prerequisite: None

The definition of the economic problems and market systems. Demand and consumer behavior, supply, production and costs. Price determination and equilibrium of the firm under different market structures. Pricing factors of production. Public goods and externalities.

BUS 152 Macroeconomics (3-0-3)Prerequisite: BUS 151

An introduction to macroeconomic analysis. National income accounting and determination. Business cycles, inflation and unemployment, fiscal policy, money, banking, and monetary policy, economic growth and development, international trade and finance.

BUS 305Legal Environment(3-0-3)Prerequisite: None

Basic legal concepts and laws of Saudi Arabia covering business transactions. Special emphasis on legal proceedings of actual cases. The nature of the external legal system and how it relates to Saudi Arabia.

BUS 313Organizational Behavior and Design(3-0-3)Prerequisite:BUS 101

Study of structure, process, and behavior of groups and individuals within an organization. Learning techniques include case studies, experimental method, and group problem-solving.

BUS 314Human Resource Planning and Development(3-0-3)Prerequisite: BUS 112

This course is intended to provide students with the knowledge, skills, and techniques they will need as chance agents to facilitate and manage change in organization. Topics include team building, sensitive training, survey feedback, systems for organization, managerial grids, etc, current trends in management, and possible future development in organization and administration.

BUS 321 Business Research Methods (3-0-3)Prerequisite: BUS 101, MATH 118

This course aims to provide students with a firm knowledge of business research. It focuses on the analysis of business problems and the use of scientific social research methods as a problem-solving tool. This includes understanding and utilizing suitable research designs, methods, and approaches, as well as research tools for data collection, analyses, report writing and presentation.

BUS 411Strategic Management(3-0-3)Prerequisites: BUS 223, BUS 231

Case study policy-making from a general management point of view. Emphasis is on problem analysis, the decision-making process, administration and control, and continuous reappraisal of policies and objectives. Saudi business cases and computer simulations are used.

BUS 412International Business(3-0-3)Prerequisites: BUS 223, BUS 231

Analysis of problems encountered in the management of multinational corporations. Examination of business opportunities in the international forum and influences of the foreign environment on the firm's strategy, structure, and management style.

BUS 431Project Feasibility Analysis(3-0-3)Prerequisites: BUS 223, BUS 231

The utility of business management principles and techniques in Arabic. Includes preparation of a critical project feasibility study from the Kingdom, and discussion of contemporary issues in business and economics.

 

Quality and Operations Management

BUS 241 Operations Management(3-0-3)Prerequisite: MATH 117

Production systems; capacity and facility location problems; layout planning; forecasting; production scheduling and control; inventory and quality control.

BUS 242Operations Research(3-0-3)Prerequisite: BUS 241

Decision theory, Modeling in Operations Research. Liner Programming: Simplex Method, Duality, Sensitivity Analysis, Network Models, Transportation and Assignment Problems, Simulation, Markov Process, Inventory control under certain and uncertain demand, Queuing Models. Cases are used for illustrative and analytical purposes.

BUS 243Total Quality Management(3-0-3)Prerequisite: BUS 101

The course provides students with fundamentals and contemporary knowledge of TQM, during which students develop skills needed for analyzing various models for organizational TQM implementation. The course also enhances students' understanding and practice of TQM critical Soft and Hard factors concerned with the implementing of TQM. The course also explains how various gurus from America, Europe and Japan contributed towards TQM development

BUS 344Project Management(3-0-3)Prerequisites: BUS 101,BUS 223

The course covers the project management system. Methods and cases on how to plan, measure, evaluate, and control large-scale projects.

BUS 345Production Planning and Control(3-0-3)Prerequisites: BUS 241, BUS 242

Forecasting in production systems. capacity planning, aggregate planning, operations scheduling, material requirement planning, inventory management, computer applications in production control, Case studies and applications.

BUS 346Quality Systems(3-0-3)Prerequisite: BUS 243

A conceptual model of ISO 9000, its registration and auditing process, a critical review of ISO 9000 and organizational change and development of an intellectual model.

BUS 347Service Quality(3-0-3)Prerequisite: BUS 243

Description of the importance of service quality; the dimensions of service quality and keys to service superiority; Analyze concepts related to the system and human side of service; Identify service failure and formulate recovery procedures; Apply service quality concepts by evaluating and developing a plan to improve service quality in an organization .

BUS 348Supply Chain Management(3-0-3)Prerequisite: BUS 241

Examines the organization of a purchasing department, its objectives, functions, and personnel. Purchasing specifications, standards, bidding, ordering, and sources are among the topics covered. Discussion and analysis of the duties and responsibilities of the materials handling manager in a typical manufacturing firm. Specifically, the handling of materials in the manufacturing process is discussed, including coordination between manufacturing departments and plants within a firm.

 

Accounting and Finance

BUS 121Accounting I(2-3-3)Prerequisites: CS 002, MATH 113

Accounting principles and techniques underlying the preparation of the income statement and balance sheet of a business enterprise. An overview of generally accepted accounting principles as they relate to the recognition of revenues and expenses, and the valuation of assets and liabilities. Utilization of basic accounting software packages.

BUS 222Accounting II(2-3-3)Prerequisite: BUS 121

Accounting principles and techniques underlying the financial statements of partnerships and corporations. Accountings for stocks and dividends. Accountings for bond issues. Statements of cash flows. General price level adjusted financial statements. Analysis of financial statements. Cost accounting systems for manufacturing concerns. Cost-volume-profit analysis, responsibility accounting, and budgeting. Cost-revenue analysis for decision making. Utilization of basic accounting software packages.

BUS 223Financial Management(3-0-3)Prerequisites: BUS 222, BUS 152

An introductory course which presents basic theories, concepts, and analytical techniques in financial management. Topics covered in the course include evaluation of financial goals and objectives. Overview of financial markets and institution; financial statements and cash flows; time value of money; ratio analysis; working capital management; short-term financing operating and financial leverages, financial forecasting and planning, capital budgeting techniques, capital investments and financing decision

BUS 224Cost Accounting(3-0-3)Prerequisite: BUS 222

Cost accounting and control; general principles of designing cost systems; classification of costs and cost behavior patterns; cost estimation. Product costing systems including job order costing, process costing, and joint products costing in manufacturing and service organizations. Service organizations. Service departments cost allocation methodologies. Standard costing systems including disposition of cost variances; cost variance reports and investigation of cost variances. Product costing and performance evaluation in computerized manufacturing systems. Computer applications in cost accounting.

BUS 325Investment(3-0-3)Prerequisite: BUS 223

An introductory course in investment theory and principles. The course provides an overview of security markets, alternative investment securities, sources of investment information, and factors influencing security prices. Major topics include selection and management of financial assets; valuation techniques for stocks and bonds; fundamental and technical analysis; theory of efficient financial markets; risk-return analysis; introduction to portfolio theory.

BUS 426Financial Institutions(3-0-3)Prerequisite: BUS 223

The course presents both theoretical and practical aspects of decision making in financial institutions. The primary focus is on commercial bank management. Major topics include asset/liability and capital management; credit evaluation, lending policies and practices, liquidity management; bank performance evaluation; investments banking; investment portfolio management; international banking. Cases and computer game methods are used to simulate decisions made by bank managers.

BUS 427 Auditing(3-0-3)Prerequisite: BUS 224

Generally accepted auditing standards and procedures used by the external auditor. Professional ethics, professional responsibility, and legal liability of the external auditor. Audit concepts such as auditor's independence, fair presentation, and due professional care. Internal control evaluation and design of audit programs; collection of audit evidence including statistical sampling and analytical review; evaluation of audit evidence; arriving at audit conclusions. Development of working papers and audit reports. Audit of Electronic Data Processing (EDP) systems; uses of the computer as an audit tool. Utilization of generalized audit software packages.

BUS 428Managerial Accounting(3-0-3)Prerequisite: BUS 222

Behavioral and organizational foundations of managerial accounting. Managerial accounting concepts applicable to planning, controlling, and decision-making. Deterministic and probabilistic models of cost-volume-profit analysis. Budgetary planning and control systems. Relevant cost analysis for decision making and internal reporting. Responsibility accounting and performance evaluation. Transfer pricing. Computer applications in managerial accounting.

BUS 429Security Analysis and Portfolio Management(3-0-3)Prerequisite BUS 325

Security analysis theory and practice. The primary focus of the course is on selection and management of security portfolios, applying tools and techniques developed within the modern portfolio theory framework. Other topics include management of fixed income security portfolios, capital asset pricing model; investment in stock options and futures; portfolio performance evaluation and monitoring; examination of institutional investment policies; computer applications in portfolio management.

Bus 430 intermediate accounting ( 3-0-3) Prerequisite: BUS 222

Analyze how accounting meets the information needs of various users by developing and communicating information that is useful for external decision making; Review basic accounting and take a more in-depth look at accounting theory and practice; Focus on the concepts and practices underlying general purpose external financial reporting for companies and provide an extensive examination of the accounting issues associated with assets, liabilities, and earnings. Topics covered include accounting standard setting, accounting principles, financial statements, revenue recognition, cash, receivables, inventory and property, plant and equipment

 

Marketing

BUS 231Principles of Marketing(3-0-3)Prerequisites: BUS 101, BUS 152

The basic principles of marketing are introduced. Material covered includes marketing's role in society and the firm, marketing concept, market segmentation and target marketing, market measurement, and the elements of the marketing mix, including product planning, physical distribution, promotion, personal selling, mass selling, and price setting.

BUS 232Marketing Research(3-0-3)Prerequisites: BUS 231, MATH 118

An introduction to the principles and applications of marketing research. The role of marketing research, types of research, and the research process are thoroughly examined. Types of data, research designs, sampling methods, questionnaire design, field work, basic data analysis, and effective presentation of findings are extensively discussed. Computer assisted interviewing, sampling and analysis is emphasized. It includes and empirical market research project.

BUS 333Buyer Behavior (3-0-3)Prerequisite: BUS 231

An introduction to the principles concepts in buyer behavior and buyer decision-making. A thorough examination is made of such conventional areas and topics in consumer behavior as needs and motivation, personality, buyer psychographics, perception, learning, attitudes, and values. The buyer's decision-making process is covered. Other factors which influence buyer behavior such as reference groups, family, social class, and culture are discussed.

BUS 335Sales Management(3-0-3)Prerequisite: BUS 231

Fundamentals of personal-selling and sales management are introduced. It focuses on selling skills and formulating sales program objectives, establishing a sales organization, assigning sales territories and sales quotas, and its implementation through personnel selection, training, motivation, and compensation are extensively covered. Understanding buying behavior and selling role in marketing strategy. Computerized models of evaluation and control for the sales program are introduced.

BUS 337Integrated Marketing Communication(3-0-3)Prerequisite: BUS 231

It includes all the elements of the communication mix. The role of advertising and sales promotion in the marketing program is thoroughly examined. Topics include organization of advertising activities, determination of objectives and budgets, creation of the message, selection of media, and evaluation and control of the advertising and sales promotion efforts.

BUS 338 Marketing Channels (3-0-3) Prerequisite: BUS 231

Marketing channels are analyzed as systems of interrelated and interdependent organizations engaged in making goods and services available for consumption by industrial, institutional, and household consumers. This course emphasizes the means by which effective and efficient distribution networks (comprising manufacturers, wholesalers, retailers, transportation firms and other actors in the distribution process) can be constructed. Cases are used for illustrative and analytical purposes.

BUS 434International Marketing(3-0-3) Prerequisite: BUS 231

The process of identifying consumer needs and preferences across international boundaries and matching the abilities of the enterprise to serve these needs through adaptation strategies. A systemic study of the cultural, societal, political, legal, and economic environments of planned target markets. Marketing strategy planning for an effective program in international marketing for product, price, promotion, and distribution decisions are rigorously covered.

BUS 481 Engineering Economics (3-0-3)Prerequisite: None

Application of fundamental concepts and techniques of economic analysis to project evaluation in engineering practice. Emphasis on interest and money relationships methods for decision-making among alternatives, depreciation, break-even analysis minimum cost formula, and capital budgeting

BUS 482 Business Principles and Practices (3-0-3)Prerequisite: None

This class deals with common situations associated with Interior design practice such as business and office practice, estimates and contract preparation, professional ethics, marketing, public relations and hiring skills.